Apple eyeing Indian mobile market with iPhone SE designed with bead-blasted aluminium

Apple has always been held in high esteem globally for being a premiere mobile handset maker excelling in design and technology. But due to its high price-points, the brand has never been able to penetrate much deep into the markets like India, as the majority of the consumers here belongs to the middle income group. This year, Apple has positioned itself across the Indian market by unlocking aluminium-body iPhone SE at a price of affordable place and installment scheme.

According to a report of TECH 2, the gadget giant aims to disrupt the Indian market by convincing the Indian corporate to use the newly launched product.

iPhone SE is beautifully designed with the same bead-blasted aluminium which has already been used on 5s. The smart touch of aluminium gives it a divergent look that also eliminates fingerprints. Though officially not confirmed, market speculations says that iPhone SE looks almost same as 5s does, with the same flat back, matte sides and lock-switch on the top.

The new variant of iPhone is now available in Indian market at INR 39000 with an exclusive offer that leads buyers to bear only INR 999 per month. The offer is not only applicable for iPhone SE but also for the iPhone 6 and iPhone 6S. The reason attributed to Apple’s latest marketing campaign is that it wants all Indian enterprises to consider its devices for corporate leasing option. The leasing option is available for all iPhone models and iPad. The option allows users to obtain an iPhone by bearing around INR 1,400 in a month for two years.