AMAG Austria Metall AG has signed an agreement with Japan’s Marubeni-Itochu Steel Inc. and Marubeni Corporation on July 8, 2019, in Tokyo for sales expansion of AMAG rolled products in the global automotive industry. They agreed to invest their individual strength to gain a strong foothold for AMAG aluminium rolled products primarily in the Japanese market with further expansion plans in other regions.
The agreement will merge the quality of the AMAG flat rolled products with the strong market presence and local distribution and service network of the Japanese contracting partner Marubeni. The merger will bring significant advantages for the customers in the Japanese automobile industry in relation to quality and delivery performance. The collaboration is expected to expand to other important markets like USA, China, Mexico, India, Thailand, South Korea and Europe in near future.
"The Japanese automobile industry stands for innovation, quality and the highest reliability, all of which values also AMAG characterises. In this sense, we are especially pleased to continue developing our business in Asia together with our partners. As a part owner of the Canadian smelter Alouette, we already have a long-term partnership with Marubeni,” said Gerald Mayer, CEO of AMAG Austria Metall AG.
Marubeni said that it will leverage on its global processing and logistic functions among its related group companies to market AMAG rolled products.
“Marubeni will contribute to the reduction of vehicle weight and promote sustainable aluminium by enlarging the marketing of AMAG products in the automotive industry,” the company said.
With a growth projection of about 10 per cent per year, the automotive will remain a significant growth driver for aluminium flat rolled products. With the new plants in Ranshofen, technological strength and recycling capabilities, AMAG is perfectly positioned for this growth.
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