Alba hosts virtual ‘Market Update’ sessions to apprise customers about its latest developments during COVID-19

In the wake of the COVID-19 pandemic, Aluminium Bahrain B.S.C. (Alba), the world’s largest aluminium smelter ex-China, has taken a first-of-its-kind initiative by hosting virtual ‘Market Update’ sessions with its customers worldwide. Organised in cooperation with CRU, the virtual sessions took place on September 3, 4, 9, and 10, with the agenda of updating the customers about how Alba is navigating through the impacts of COVID-19 pandemic and what are its latest developments during the critical time.

Speaking about this initiative, Alba’s Chief Executive Officer Ali Al Baqali said: “COVID-19 has undoubtedly brought the aluminium industry closer as we prepare ourselves to emerge from this pandemic stronger.”

He also said, “Alba’s unique virtual collaboration with CRU enabled us to not only reach-out to our customers and offer our superior services but also assert our unwavering commitment to Safety, Efficient and Agile Operations.”

The sessions were attended by Alba’s customers from various parts of the world, Alba’s Chief Marketing Officer Khalid Abdul Latif, and CRU industry analysts Eoin Dinsmore, James Wren, and many more.

Note to readers: AlCircle brings two-day event for aluminium industry players. We look forward to meeting you virtually at “Global Aluminium Expo 2020”on October 6-7, 2020. For registration, visit www.alcircleevents.com