AL Circle is delighted to announce its partnership with Lillian Group Marketing, LLC as a channel partner in North America. With over 30 years of expertise in integrated marketing communications, public relations, and strategic business development, Lillian Group will play a key role in strengthening AL Circle’s brand presence and sales footprint across the region.
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This collaboration stems from a shared vision to elevate AL Circle’s brand positioning and amplify the aluminum ecosystem it has meticulously built over the years. North America, a powerhouse in aluminum demand and consumption, is witnessing a strong pivot towards sustainability and recycled aluminum. Together, AL Circle and Lillian Group aim to harness this momentum to create deeper engagement and long-term value in the aluminum industry.
Lillian Group adds, “We are pleased to be working with AL Circle as its North American Channel Partner, publishing representative, promoting AL Circle’s online media initiatives and facilitating aluminum industry business growth throughout the region.”
Similarly, AL Circle is eager to leverage this partnership to establish a strong foothold in one of the most dynamic aluminum markets in the world—North America. Driven by two major producing countries, the United States and Canada, the region stands out as a vital hub for the industry, spanning downstream manufacturing, recycling, and technological innovation, and in addition, also excels in utilising the metal to its fullest potential across a wide range of end-user applications – from packaging to automobile manufacturing and construction and infrastructure.
On this note, Lillian Group and AL Circle are thrilled to embark on a new journey together, exploring the vast opportunities within North America’s vibrant aluminum landscape.
Note: To feature your brand and share insights, contribute an article or interview in our forthcoming e-magazine "American ALuminium Industry: The Path Forward."
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