AL Circle in conversation with Tulip 3P’s CEO Priyank Jain on India’s Leading Wire & Cable Expo

Since its inception in 2015, the Cable & Wire Fair (CWF), organised by Tulip 3P Media Private Limited, has grown from a modest 3,000 sq. m. launch to a 35,000 sq. m. mega-expo. Featuring 500+ exhibitors from 20 countries and 15,000+ visitors from around 50 countries, the 6th edition (Nov 4–6, 2025), to be held with Tube & Pipe Fair (TPF) and Bharat Metal Expo (BME), includes two-day conference. Because of its deep industry understanding, the event is now a key gathering for India’s industrial development. Priyank Jain, CEO of Tulip 3P Media, recounts the development, goals, and influence of India’s premier wire and cable exhibition in this interview.

AL Circle: How would you assess the wire & cable industry’s growth in connection with the fair?

Priyank Jain: The Cable & Wire Fair is a catalyst for growth, perfectly in line with major Indian initiatives such as Make in India, Smart Cities, BharatNet, renewable energy grids, housing projects and the 5G launch. India’s wire and cable industry enjoys almost 15% growth rate, thanks to the demand from infrastructure, urbanisation, energy, power, increased investment in T&D, telecom, and housing. Driven by its USD 5 trillion economy ambition and position as the 4th largest economy globally, India’s manufacturing and exports are booming.

Intelligent, durable, high-performance cables are crucial for mass electrification projects, modern infrastructure, data centers, and EV charging networks. Indian firms are currently putting money into R&D, automation, and backward integration. Government initiatives such as Power for All, Digital India, and PM Awas Yojana aren’t merely stimulating demand; they’re reshaping it. On the global front, India's competitiveness is rising due to the China+1 strategy, enabling export growth to key markets like the US, Middle East, and Europe.

Over 500 exhibitors and more than 15,000 visitors are expected at the 2025 event highlight strong market belief. The Fair has evolved from a mere reflection to a powerful attractor of India’s industrial aspirations. It links global supply chains and India’s rapidly growing domestic market, fostering partnerships that boost competitiveness, innovation, and exports.