Britain’s poultry production increased 1.4 per cent in 2017, which is increasing the food wastage issue often associated with higher production. Global aluminium packaging supplier Advanta, has successfully done a pilot run of a unique skin pack aluminium poultry tray and film combination. A first on the foil packaging market, the product combines the convenience of a chicken-shaped aluminium foil tray, and shelf-life extension to cut down food wastage.
In this packaging process poultry is vacuum packed in the foil tray to increase shelf-life of refrigerated poultry by up to 300 per cent and reduce supply chain waste. Other than the increase in shelf-life, Advanta's new poultry package also offers convenience in cooking and serving.
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"Both consumer demand for convenience and retailers' requirements for longer shelf-lives have refocused the priorities of poultry food packaging," explained Miguel Campos, export sales manager at Advanta.
"Regardless of the quality or taste of a product, packaging will always have a significant impact on whether the customer will make the purchase… A tray that allows poultry to be cooked directly in the packaging it comes in makes cooking a fuss-free process —it’s all about convenience."
This new aluminium tray that will join Advanta's smoothwall tray range has a temperature range of -40 degrees Celsius to 400 degrees Celsius and also 100 per cent recyclable providing an environment friendly and sustainable option.
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