55% of UK consumers want to buy water in aluminium cans, Ball Corporation survey says

Ball Corporation reveals that the company’s new survey finds that consumers in the UK prefer to buy water in aluminium cans for on-the-go purchases. The YouGov poll indicates there is a growing thirst for retailers, and food and beverage outlets to sell water in aluminium cans.

The survey indicates that UK consumers are willing to buy water in can when supplied with the correct facts about aluminium recyclability and recycling rates. 

Ana Neale, Director, Marketing and Strategic Planning, Ball Corporation, said: “The results of this survey indicate that once there is awareness of recyclability and availability, younger age groups, especially, will choose packaged water in cans. Just as we’ve seen in other beverages, we expect more and more brands to offer on-the-go water of all types in cans, which is good news for new and existing entrants to the category, and for the development of a truly circular economy.”

“Just over half of adults (53%) are aware that aluminium is infinitely recyclable, whereas just less than half (47%) are aware that aluminium cans are the most widely recycled type of drinks container,” Ball said.
 
The YouGov data shows that younger consumers want to buy water in cans, with 25-34-year olds (51%) the most likely age group to do so, compared to 21% of those aged over 55.

CanO Water, who sold over 10 million of their canned waters in 2019, has achieved listings in national accounts such as Tesco, Morrisons, WHSmith, Compass & Sodexo. Other notable UK canned water brands include Llanllyr SOURCE, and new entrant The Whent.

Aluminium cans are now the fastest growing beverage package type across all categories for new product launches in the UK and Ireland with 33% in August.