1642 elevates sustainability — launches aluminium cans for its iconic cocktail mixtures

The Canadian beverage brand — 1642, known for its qualitative tonics and mixers, has brought forth a new range of 355 ml tonic and ginger cans. The brand has yet again taken a step forward towards its commitment to sustainability. As the demand for green packaging booms, 1642 has partaken in the initiative by presenting recyclable aluminium beverage cans after more than a year's effort that, on one hand, preserve the refreshing taste of its signature 'Tonic' and 'Ginger' flavours and, on the other, noticeably reduce the brand's carbon footprint. This initiative is a testament to 1642's unwavering pledge to environmental responsibility and innovation in the beverage industry.

Image Source: https://en.1642.ca/

"Our new can format is a direct response to consumer demand for more sustainable and convenient packaging," expressed Bastien Poulain, President of 1642, adding, "We are excited to offer our customers the same great taste they love, now in a portable and eco-friendly option. It's about making a positive impact while delivering quality."

Celebrating this launch, 1642, a Quebec-based company that encourages buying locally in everything they do, has announced a limited-period special promotional offer wherein buyers can enjoy a significant discount when purchasing the new 355ml cans through the 1642 website or participating retailers. This promotional offer provides an excellent opportunity for both new and loyal customers to experience the brand's latest innovation.

They say the aluminium canned beverages are 'super easy to carry for your evenings with friends' and 'recycle easily, a good choice for the planet'.