In conversation with Mr Manish Bansal, the Director and CEO of Window Magic highlights  aluminium’s pivotal role in reshaping India’s architectural and fenestration industry, offering strength, design flexibility, and sustainability compared to traditional materials. He notes its recyclability, energy-efficient technologies, and alignment with global trends like minimalistic frames, unitised curtain walls, and dynamic façades. With European technology raising performance standards and digital tools like BIM and smart glass driving precision and efficiency, aluminium is positioned as the material of choice for future-ready buildings. Backed by Window Magic’s sustainability initiatives, diversification, and innovation-driven culture, Bansal sees aluminium as central to India’s construction evolution.

AL Circle: How do you see aluminium shaping the future of India’s architectural and fenestration industry compared to traditional materials?

Manish Bansal:  Aluminium is redefining the Indian fenestration industry with its superior strength to weight ratio, corrosion resistance and design flexibility. Unlike traditional materials such as wood or steel, aluminium enables slim profiles, larger spans and modern aesthetics, while requiring minimal maintenance. It also aligns with evolving preferences for energy efficiency and sustainability. As urban skylines evolve, aluminium’s adaptability across high rise, commercial and green building projects positions it as the future forward material of choice for architects and developers driving India’s construction narrative.

AL Circle: With increasing demand for sustainable building solutions, how is aluminium positioned as a material of choice for architects and developers? What are the key global architectural trends in aluminium fenestration that you believe will dominate the Indian market in the next 5–10 years?

Manish Bansal:  Aluminium is 100 per cent recyclable without quality degradation, making it a preferred material in green architecture. Its thermal break technologies and compatibility with high performance glazing enhance energy efficiency. Globally, trends such as minimalistic frames, sliding façade systems, unitised curtain walls and dynamic shading are gaining ground. Over the next decade, India will likely witness increased demand for integrated façade systems, double skin façades and parametric designs, all of which leverage aluminium’s flexibility. These innovations will push aluminium to the forefront of sustainable and high performance building envelope solutions.