Steve James (also published as Richard S. James) is Managing Director of Alfiniti, Inc., steering the company’s aluminium-tubing operations to strong operational and financial results. A veteran of aluminium extrusions, heat-treated sheet and plate, and casthouse processes, he has driven growth and turnarounds across automotive, HVAC, aerospace, and distribution markets worldwide. Known for clear manufacturing plans and accountable teams, Steve focuses on delivering sustained value for customers and stakeholders alike.

AL Circle: Alfiniti has carved out a unique niche in aluminium extruded tubing. How do your proprietary expertise and vertical integration give you a technological or competitive edge in today’s evolving industrial landscape?

Steve James: We spend a lot of time upfront with the customer, understanding their requirements. In many cases, designs are decades old and technology improvements allow cheaper and more robust manufacturing solutions to get the job done. We also offer an extensive range of materials which  allow trade-offs to be evaluated quickly and without trying to force one solution onto a problem.