Over the past few months, a series of announcements from Norsk Hydro may have given the impression of a brand in retreat. Hiring freezes, production curbs, and plant closures painted a picture of contraction. Yet, at the same time, the company was rolling out plans for fresh investments and capacity expansions. If the intent was restraint, why pursue growth? And what, ultimately, is Hydro’s long game?

To get a clearer understanding, we conversed with Anders Vindegg, Head of Media Relations at Norsk Hydro. With patience and clarity, he addressed our questions in detail. Here’s what we have learned:

AL Circle: Over the past six months, Norsk Hydro has implemented a temporary hiring freeze, announced plant closures, and introduced curbs in production. Could you walk us through the rationale behind these moves? Are they more of a response to current economic headwinds or part of a broader restructuring?

Anders Vindegg: The global business environment is increasingly shaped by geopolitical tensions, trade disruptions, and economic volatility. While Hydro has already introduced measures to mitigate these challenges, the company is now taking further action to ensure it remains well-positioned for the future. This is both a response to short-term macroeconomic turmoil and part of a longer-term strategic realignment. It is not about pulling the brakes but about making sure we move forward with the right structure and priorities across the company.

Part of this initiative is a hiring freeze for white collar roles, and in parallel, we are launching a structured review of the number of white-collar employees to ensure alignment with strategic priorities and operational efficiency. This review will help us assess the current and future needs, in line with Hydro’s priorities.

For Hydro Extrusions, firm measures are being implemented to optimise the portfolio and cut costs in response to the prolonged market weakness we have seen over time, especially in Europe and the US. This includes the closure of an anodising line in Luce, France and the closure of the extrusion plant Birtley in the UK.