Isabelle Gaudreau manages Marketing and Communication for EPIQ Machinery. She has managed all marketing-related activities since the merger between Mecfor and Advanced Dynamics. Isabelle's journey in the industry began in 2006 when she played a pivotal role in assisting the MECFOR sales team develop standards, marketing, promotional materials, and general sales activities. Her background in professional writing, creative design work, and administrative services offers a balanced mix of insights into the industry and observation of new trends and opportunities.

AL Circle: What is your perspective on the current state of the Asian aluminium industry? How do you see the demand for aluminium evolving in Asia over the next decade?

Isabelle Gaudreau: The Asian aluminium industry, despite facing challenges like environmental sustainability and energy consumption, is expected to become a critical player in the coming years.