As we turn the page to a new year, sustainability remains a key trend that will dominate the metal packaging industry. The Metal Packager’s Iris Arsic asked Victoria Marletta, commercial vice president, Aerosol Packaging at Ball Corporation, about key developments in the company’s eco-friendly aerosol packaging solutions.
Here, she talks about Eyeris, Ball’s proprietary enhanced printing technology, previously used in its beverage business and now widely available to aerosol customers to provide standout shelf appeal and attract consumers with premium packaging design. Marletta also gives insights into the challenges to making sustainable packaging and shortlists trends that will shape the aluminium aerosol can industry.