Mortal, a trailblazing beverage innovator headquartered in Boulder, Colorado, has taken a monumental step towards sustainability by introducing the world's first kombucha brand packaged in 16oz aluminium bottles. This pioneering initiative discards the conventional glass bottles used since 2017, reduces Mortal's carbon footprint and ushers in a new era of resealable and infinitely recyclable packaging.
Partnering with SPROUTS Market, a champion of innovation and sustainability, Mortal Founder Becca Schepps expressed gratitude for their collaboration, emphasising the commitment to bringing this eco-friendly packaging to the market.
Becca Schepps, the Founder of Mortal, asserted: "Sprouts has a commitment to innovation and sustainability, and we are so thankful they were with us to bring it to market."
The four primary Mortal Kombucha flavours: Pick your choice
The four mainstay flavours of Mortal Kombucha, including Bazillion Strawberries, Black Sage, Black Magic, and Marg Simpson, are now available in these 16oz aluminium bottles at all SPROUTS markets nationwide. Moreover, Mortal introduces a new exclusive flavour: Peaches Be Crazy, a Peach Bellini kombucha, exclusively available in aluminium bottles. Lauded as the best kombucha flavour ever, it is a testament to Mortal's commitment to premium ingredients and top-notch manufacturing.
Mortal's foray into sustainable packaging aligns with the company's ethos of fighting death through its beverages. The aluminium bottles offer the same great taste as their glass counterparts, ensuring a seamless transition for kombucha enthusiasts. With the initial rollout at SPROUTS, Mortal anticipates expanding its presence to more retailers in 2024.
How does this benefit the environment in the long run?
As Mortal spearheads this revolution in kombucha packaging, it not only contributes to a greener planet but also enhances the kombucha-sipping experience. Resealable aluminium bottles enable consumers to enjoy Mortal Kombucha on various occasions, be it at concerts, on hikes, or amidst the serene beauty of mountains, beaches, and golf courses.
"Using premium ingredients and top-notch manufacturing, we've ensured the same great taste from our glass product in aluminium Earth-friendly packaging," Schepps implied.
In conclusion, Mortal's strategic shift towards sustainable packaging, marked by the introduction of 16oz aluminium bottles, signifies a significant milestone in the kombucha industry. Mortal's venture into sustainable aluminium packaging is a testament to their dedication to quality, taste, and a greener future.
If you wish to know more about green campaigns in the aluminium industry, please have a look at AL Circle's special report, Sustainability in the Aluminium Industry.
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