
Shoppers attending Natural Products Expo East will have the chance to discover ShineWater, an enhanced water brand that is revolutionizing the beverage aisle by addressing its carbon footprint head-on. At booth #2706, ShineWater will unveil its new aluminium cans, which will be available for purchase starting this October.

The brand's pivot to aluminium cans is a clear stand against single-use plastic, and it makes ShineWater the only enhanced water brand that offers consumers 100% of their daily dose of vitamin D in a ready-to-drink beverage.
Founded by a physician, ShineWater was created as a healthier alternative to high-sugar drinks and as an easy way for patients to meet their daily recommended intake of vitamin D. With zero sugar and a variety of fruit-forward flavours, ShineWater is also full of antioxidants and electrolytes. Vitamin D, also known as the sunshine vitamin, plays a crucial role in supporting bone health, immune function, and athletic performance. Unfortunately, up to 70% of teens and adults in the US have insufficient vitamin D levels, which is the cause of chronic diseases.
The Chief Marketing Officer at ShineWater, Ryan Coon, exclaimed: "Debuting our new sustainable aluminium can format at Natural Products Expo East is the first step in our journey of igniting a movement towards eco-friendly packaging within the beverage aisle."
"As an emerging brand in the category, we are continuously pushing the boundaries to bring our customers a product that they can enjoy and feel good about when drinking, from the ingredients inside to the packaging it's in," he added.
ShineWater's aluminium cans will be available in all of the brand's popular flavours, including Watermelon, Blackberry, Strawberry Lemon, Fruit Punch, and more. Plastic bottles will be phased out completely by early 2024. By choosing ShineWater, consumers can help reduce their environmental impact while also enjoying a convenient and healthy way to boost their vitamin D levels.
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