Sapa signs distribution agreement in China

Sapa has signed a distribution agreement in China for its Sapa Building System brand with Jiayu, one of the country's leading manufacturers of windows and doors.

Beijing Jiayu Door, Window and Curtain Wall Joint-Stock Co., Ltd, is a leading provider of energy-saving doors, windows and curtain walling solutions. The company was founded in 1987 and listed on the Shenzhen Stock Exchange in September 2010. It has 20 production units throughout China.

Sapa signs distribution agreement in ChinaThe agreement includes the sales and distribution of the Sapa Building System brand’s high-performing Avantis and Confort windows and doors, and sliding systems. The market introduction of these products is scheduled for early 2015.

“We have been looking for a large and well-established Chinese distributor in China to increase our share in the market. The deal promises to be a win-win for both parties,” says Joe Sleiman, who leads the Asia unit for Sapa Building Systems’ international organization.

Sapa also will support the agreement with the supply of extruded aluminium products from its plant in Jiangyin.

Innovative aluminium building systems

The two companies first met at the Bau trade fair in Germany in January 2013. At that time, says Sleiman, Jiayu was looking for a top European brand to distribute in China.

Sapa signs distribution agreement in ChinaHe says Jiayu’s idea was based on using European technology, without having to continue developing such technology on its own, and distributing innovative aluminium products in the Chinese market.

Since the signing of the distribution agreement, Sapa arranged a number of technical training sessions with Jiayu staff. As a result, Jiayu will present the Avantis and Confort range to customers already this week at Fenestration China 2014, which takes place at Beijing’s New China International Exhibition Center.