Range Rover has always defined the 4x4 SUV’s segment from way back in the 1970s. Its iconic shape continues to be the stimulus behind the entire line-up of SUVs from the brand, with the classic sheet metal-to-glasshouse ratio everlastingly maintained all these decades. The Brand Range Rover has earned for itself the cult status of a product that is worth celebrating.
Over its 50 years, Range Rover has achieved many firsts globally and completed numerous impressive feats. It was the first SUV to feature a permanent 4WD system when launched, and in 1989 it was the world’s first 4x4 to be fitted with ABS anti-lock brakes. Later in 1992, it was the first 4x4 with electronic traction control (ETC) and automatic electronic air suspension — ensuring the refined driving feel that the car is famous for.
In 2012, the latest generation of the vehicle became the world’s first SUV to feature all-aluminium construction — making it lighter, stronger and more efficient. It was also the first-ever vehicle to be displayed at the Louvre in Paris and won the Paris-Dakar rally — twice. No other vehicle has been able to combine the luxury, comfort and sophistication, paired with off-road capability and on-road performance, quite like the Range Rover.
For its golden anniversary, the brand is celebrating the occasion with a limited-run Range Rover Fifty. Only 1,970 units will be made available for collectors — the number of units an obvious allusion to when the car’s journey began. The car will be offered in four curated colours that include Carpathian Grey, Rosello Red, Aruba and Santorini Black. It also gets bespoke exterior accents in Auric Atlas and a unique ‘Fifty’ badge. Incidentally, the Special Vehicle Operations department of the brand is also offering the limited-edition vehicle in one of the three heritage colours — Tuscan Blue, Bahama Gold and Davos White.
Customers can choose from some powertrain options that include petrol, diesel and even the plug-in hybrid P400e version.
Responses
