Ninja Melk has enjoyed a successful European launch of an online shop that delivers its slimline cans direct to consumers. Ardagh has delivered its 250ml slim can to the company, Co-founded by YouTube star Ryan Higa – whose phenomenally popular comedy ‘ninja’ videos inspired the theme for the milk-based energy drink.
Ninja Melk in March 2020 opened up to direct customer sales of 12-can cases for delivery across Europe.
The 250ml slim Ardagh Group can reflects the drink’s sleek and dynamic flavour profile, and really speaks to trend-aware Millennials who love the sporty look and feel of a beverage can in the hand. The zippy design in black, silver and neon green features the cute-but-mighty Ninja Melk mascot, Ardagh.
Company co-founder Kathleen Hahn said: “We wanted packaging that is convenient for customers on the go, while maintaining the fresh and lightly carbonated taste of Ninja Melk. We also chose to produce our energy drinks in cans because aluminium is infinitely recyclable, which is important to our customers as well as us."
Ninja Melk exports to most European countries, including the UK, from ninjamelk.eu. The company is also exploring additional retail partnerships.
Ninja Melk will add a canned low-sugar, low-calorie product to its range: Ninja Melk Light, with a new Orange Creamsicle flavour this month.
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