Nespresso with JD Logistics expands coffee capsule pick-up service in China

According to a recent report, Nespresso, partnered with JD Logistics, has expanded its coffee capsule pick-up service in china to further demonstrate its environmental responsibility.

Nespresso customers in China can visit a recycling page integrated with Nespresso’s WeChat mini-programme to sign up for the doorstep recycling service. Other than Nespresso customers, any coffee drinkers can also avail the service by using the same mini-programme. They can schedule a same or next day JD courier to arrive at the door and pick up any used coffee capsules.

JD courier will then deliver the used capsules to the nearest recycling plant in Beijing, Shanghai, or Guangzhou, based on users locations. The aluminium from the capsules will be separated and repurposed into novelty gift products such as Nespresso-branded knives, while the used coffee grounds will be used as fertiliser for Nespresso’s eco-farm on Chongming Island near Shanghai.

“With the support of JD’s premium in-house logistics network, we will be able to reach more consumers and recycle more than ever before. We believe that we can achieve 100% recycling capacity all over the world in 2020,” said Alfonso Troisi, business executive officer for Greater China at Nespresso.

Wei Tang, head of key account management at JD Logistics said, “Environmental protection is a huge priority for us, so we are thrilled to be part of this initiative. Working with Nespresso to leverage our logistics is making it easier than ever for consumers and businesses to do their part to be green.”