Molson Coors Beverage Company has increased production capacity by more than 400% at its Fort Worth and Milwaukee breweries due to higher sales of Vizzy, Coors Seltzer and Blue Moon LightSky.
The company has installed new canning lines and a state-of-the-art filtration system to boost production of the new products as well as other beverages in Molson Coors.
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“We’ve seen tremendous growth in Vizzy, Coors Seltzer and LightSky since each of these products were introduced earlier this year, and we’re full steam ahead from a production standpoint,” said Brian Erhardt, chief supply chain officer at Molson Coors. “These investments will allow us to keep up with demand as we work to aggressively grow our above premium portfolio and prepare for additional product launches that the revamped Fort Worth and Milwaukee breweries are able to handle.”
Molson Coors Beverage Company has invested in a brand-new can filler in Milwaukee to allow the brewery to package nearly 2,000 cans of Blue Moon LightSky per minute for the citrus wheat beverage.
The company has also invested millions of dollars to install new equipment at the Fort Worth Brewery to modernize the facility.
Molson Coors plans to open a new brewery in Montreal in late 2021. The company recently announced a substantial investment in the company’s Rocky Mountain Metal Container can plant in Golden, Colorado, a joint venture with Ball Corporation to produce an additional 750 million slim cans per year.
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