HMD Global inherited the trusted Finnish mobile maker Nokia in December 2016 and, since then, has been continuously trying to explore innovations with the brand’s namesake. During an eco-friendly subscription service at IFA 2022 in Berlin, HMD unveiled four new Nokia devices that have been constituted with 65 per cent recycled plastic and 100 per cent recycled aluminium.
The latest Nokia X30 5G model revealed by HMD at the IFA is the most sustainable mobile phone from the company to date. The framework of the device is sturdy and has been comprised of 100 per cent recycled aluminium, while the back cover flaunts 65 per cent recycled plastic.
With the world moving towards Net Zero, many acknowledged companies are taking their first pledge towards sustainability. HMD wishes to keep up with the race with this particular model. The use of aluminium is ingenious as, among metals, it has a 100 per cent retrieval rate when it comes to recycling.
Recycled aluminium retains the actual properties of the non-ferrous lightweight metal. Moreover, aluminium is highly malleable and can be fabricated into any shape or size an investor needs. The infinite recyclability quotient makes aluminium the most sought-after metal worldwide.
The subscription service, also known as Circular, entices people with a rewarding system where an individual keeping their phones or tablets for a more extended period is given environmental tokens usable for planting saplings, removing plastic from rivers or providing connectivity to people who require it.
HMD is positive about Circular’s footmark as it claims that this initiative by the organisation might diminish the harmful impact of owning a phone and its after-effects on the planet.
The CEO of HMD Global, Florian Seiche, elucidated: “At HMD Global, home of Nokia phones, we want people to keep their phones for longer, and this can be seen across three areas.”
“We have introduced Circular, a truly circular subscription model that rewards people who extend the lifecycle of their phones,” he went on to explain further.
Circular will take the initiative to recycle, reconstitute, and re-subscribe devices that come back to them, or they would donate still usable products to charitable trusts, with the primary objective of keeping them away from landfills.
“We build our devices with more recycled materials and continue to boost our longevity heritage with software and security updates. And we are working hard to live this approach as a company, with our business-wide sustainability pledges that show our commitment to continue to work harder to protect tomorrow,” Florian Seiche ended the optimistic speech.
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