Henkel’s Hair Coloration portfolios now available in recycled aluminium tubes

Henkel has announced that its Hair Coloration portfolio will now be available in recycled aluminium tubes. Aluminium tubes will protect the product and allow for easy-to-handle-application by professional hair stylists and consumers.

“One of the main advantages of aluminum is the recyclability – the material can be recycled infinitely without losing its mechanical properties and sacrificing quality. Therefore, aluminum as a material class is a great enabler for a circular economy, as 75 percent of the aluminum that was ever produced on earth is still in use across various applications,” said Philippe Blank, Head of Circular Economy & Packaging Sustainability at Henkel Beauty Care. “By shifting major portfolios to this recycled material, we are demonstrating our commitment to sustainable packaging solutions. While a great focus is placed on plastic packaging, we are advancing innovation and sustainability holistically, across all materials and packaging types.”

Hair coloration brand Diadem is among the pioneers in the transition towards aluminium tubes in the company’s Beauty Care portfolio.

Henkel will use post-industrial recycled aluminium for the tubes and integrate up to 95 percent recycled material from post-consumer sources as well. The company has been promoting the use of recycled aluminium in its packaging since 2014.