EGA and RECAPP join forces to promote aluminium recycling in UAE schools and institutions

Emirates Global Aluminium (EGA), the UAE's largest industrial firm outside of oil and gas, and RECAPP by Veolia have joined forces to promote aluminium recycling in UAE schools and institutions. The effort will begin with 12 schools near EGA's Abu Dhabi and Dubai businesses.

"Aluminium is an infinitely-recyclable material, vital for creating a sustainable society. Despite its potential, too much aluminium is discarded in the UAE, impacting our economy and environment. Our partnership with RECAPP by Veolia aims to transform this behaviour by engaging young people, who are most receptive to change and have the greatest stake in our collective future. By fostering a culture of sustainability and environmental stewardship, we empower the next generation to become leaders in environmental responsibility, paving the way for a more sustainable and circular economy," said Abdulnasser Bin Kalban, Chief Executive Officer of EGA.

RECAPP will coordinate the deployment of recycling drop-off sites that are readily accessible to students to increase interest and awareness in recycling among young people. RECAPP by Veolia is a member of the Aluminium Recycling Coalition, created earlier this year by EGA to bring can-makers, beverage manufacturers, and waste management firms together to promote aluminium recycling in the UAE.

RECAPP is a digital recycling solution for consumers and companies in the UAE, with over 52,000 users. It is focused on an app allowing users to request recycling pickup from their area in exchange for savings in a specialised marketplace. RECAPP by Veolia launched GoRECAPP.com in November, the UAE's first B2B digital recycling platform, allowing companies to install recycling bins on their premises.

“We are pleased to partner with EGA to promote aluminium recycling within local educational institutes, building on our strategic collaboration on the responsible management of waste which spans several years. Closing the aluminium recycling loop in the UAE requires multiple solutions that both encourage consumers to the right behaviour, and make it simple and rewarding. By working hand-in-hand, we will be supporting national efforts towards sustainability through promoting the recycling reflex and diverting waste from landfill,” mentioned Jérôme Viricel, General Manager of RECAPP at Veolia Near & Middle East.