Colgate rolls out aluminium toothbrush to convince customers for lesser use of plastic
Toothbrush made of aluminium is now available in the market, thanks to Colgate. Called the Link Replaceable Head Toothbrush, Colgate has rolled out a toothbrush with aluminium handle in a bid to convince consumers to cut down the use of plastic.
The product claims to use 80 per cent less plastic than a regular brush, attempting at providing an easy-breezy solution for consumers looking for simple ways to reduce plastic waste. Also, it claims to be used for a lifetime.
Each set comes with two replaceable brush heads and one aluminium handle. They are available in two colours – silver and navy.
The outer packaging of the product also contains 60 per cent recycled content.
Two-pack refill kits of the brush heads are available in two bristle variants - deep clean and whitening.
Colgate-Palmolive’s VP & GM for Colgate-Northern Europe Taylor Gordy said “helping to look after the planet” through “superior technology” was a priority.
“Not only has this product been born from clever design and innovation, it also represents a really exciting step forward for Colgate as a brand on our sustainability journey,” Mr Gordy added.
The toothbrushes have rolled into Sainsbury’s, Tesco, Waitrose, Amazon, and Superdrug.
South Korea’s import of aluminium wire during 2019-20 manifests marginal decline; 2021 predicts further drop with a surge in expenditure
Next articleEnd User Weekly Recap: CANPACK reports 21% growth in its beverage can bodies volumes; Colgate rolls out aluminium toothbrush
Grow with
AL Circle
