Toothbrush made of aluminium is now available in the market, thanks to Colgate. Called the Link Replaceable Head Toothbrush, Colgate has rolled out a toothbrush with aluminium handle in a bid to convince consumers to cut down the use of plastic. 

The product claims to use 80 per cent less plastic than a regular brush, attempting at providing an easy-breezy solution for consumers looking for simple ways to reduce plastic waste. Also, it claims to be used for a lifetime.

Each set comes with two replaceable brush heads and one aluminium handle. They are available in two colours – silver and navy. 

The outer packaging of the product also contains 60 per cent recycled content.

Two-pack refill kits of the brush heads are available in two bristle variants - deep clean and whitening.

Colgate-Palmolive’s VP & GM for Colgate-Northern Europe Taylor Gordy said “helping to look after the planet” through “superior technology” was a priority.

“Not only has this product been born from clever design and innovation, it also represents a really exciting step forward for Colgate as a brand on our sustainability journey,” Mr Gordy added.

The toothbrushes have rolled into Sainsbury’s, Tesco, Waitrose, Amazon, and Superdrug.