Brazil-based craft beer brand Bierland has expanded its products portfolio with the launch of new range in 350ml beverage can. The company has collaborated with Crown Embalagens Metálicas da Amazônia S.A., a subsidiary of Crown Holdings, to bring cans into its packaging portfolio.
With this format transition, Bierland will expand its regional reach, enhance accessibility for consumers and respond to changing market demands.
“This was a critical step for Bierland, as we are one of the pioneer brands in the production of craft beer in Brazil and one of the most awarded breweries in the city of Blumenau, located in the southern state of Santa Catarina and nationally recognized as the Brazilian beer capital,” said Eduardo Krueger, Co-Founder and Director, Bierland. “The market has been showing great acceptability for this packaging, and the format has grown to become a global trend.”
The metal packaging launch includes eight flavour varieties: Bierland Pilsen, Bierland Weizen, Bierland IPA, Bierland Vienna, Bierland Stout, Bierland Strong and the recently released America Pure Malt Pilsen and the Cocktail Classic Red Wine. The company has packaged all SKUs in 350ml, 204.5-diameter cans.
“We couldn’t think of a better company to team up with to execute this exciting transition to cans,” said Rubens Deeke, Bierland’s Executive Manager. “We were referred to Crown by one of its customers and were aware of the Company’s strong relationship with other craft beer and beverage brands throughout Brazil. We are committed to solely working with Crown as we take the Bierland brand to new heights.”
The new range is now available on retail shelves. The stackable, lightweight design of beverage cans allows the company to transport higher product volume per shipment and reportedly increase its output by three times its current levels.
“Crown was eager to help Bierland build its brand through the adoption of metal packaging,” said Fabio Braido, Commercial, Crown Embalagens Metálicas da Amazônia S.A. “Through this transition, Bierland has demonstrated its forward-thinking nature and desire to design the best brand experience possible for its customers. These characteristics align closely with our own core commitment to helping our customers innovate, evolve and foster lasting connections. We look forward to further collaboration with Bierland as the Brazilian craft beer market continues to thrive.”
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