Bharat Aluminium Company wins ‘The Economic Times Best Brands 2020’ title

Bharat Aluminium Company (BALCO) has been recently recognised as one the Best Brands in 2020 by The Economic Times. BALCO is seen as a national leader in aluminium production and well-acknowledged for its consumer trust and quality. So, this prestigious recognition is to celebrate BALCO’s unparalleled value as a brand, its innovativeness, and the ability to deliver the best quality products and services to consumers and channel partners.

The conferring of this recognition also represents the strong positioning of BALCO’s reputation in the ever-challenging business environment. BALCO is owned 49 per cent by the Government of India and 51 per cent by Vedanta Limited. 

BALCO with its world-class smelter and power plants fulfils its mission of spurring emerging applications of Aluminium as the ‘Metal of the Future’ for a greener tomorrow. The brand’s Korba plant operates a 0.57 million tonne per annum aluminium smelter and is a leader in value-added products that find critical use in core industries.

On receiving the recognition, Mr Abhijit Pati, CEO & Director of BALCO, said: "We feel extremely honoured that BALCO has been conferred the prestigious "Best Brands 2020" recognition. This is a testimony to the collaborative effort of every single stakeholder associated with the brand. A frontrunner in transforming the socio-economic landscape of Korba, BALCO's turnaround created a 360-degree multiplier effect resulting in the economic progress of the regional business community comprising over 5,000 local businesses. This has led to the rapid socio-economic development of the region."

 BALCO, one of India's pioneering Aluminium producers, has always been a frontrunner in India's aluminium production at the global scale.

The brand has also been humble to undertake several development projects for sustainable livelihoods, women empowerment, healthcare, education, afforestation, water conservation and many more. It has also been helping communities to mitigate the COVID-19 pandemic by working in close coordination with the district and local administration.