Ball and Beiersdorf recognised for sustainability innovation at CanTech Grand Tour Award

Ball Corporation, the leading global provider of sustainable aluminium packaging for beverages, personal care and home products, and Beiersdorf, a global skincare company, won the Aerosols category at the CanTech Grand Tour Awards held on April 1, recognising their groundbreaking lightweight aerosol can made from 100 per cent recycled aluminium. Ball’s innovation was also honoured with a Specially Commended prize for its advancements in sustainability, further highlighting Ball’s continued commitment to pioneering sustainable packaging solutions and its leadership in driving circularity within the industry.

Developed in collaboration with Beiersdorf, the innovation increased the recycled content of Beiersdorf’s NIVEA Men Black & White aerosol cans in Europe from 50 per cent to 100 per cent. The transition was driven by Beiersdorf’s strong commitment to sustainability and made possible using Ball’s proprietary ReAl® alloy, ensuring high recycled content while maintaining strength, durability and weight reduction benefits.

“Receiving this CanTech Grand Tour Award is a testament to Ball’s leadership in driving real change across the aluminum packaging industry," said Victoria Marletta, VP Commercial for Personal & Home Care at Ball Corporation. "Sustainability is at the core of everything we do, and this recognition underscores our commitment to pushing the boundaries of aerosol packaging innovation. By leveraging 100 per cent recycled aluminum and our proprietary ReAl® alloy, we are enhancing product performance while providing our customers with sustainable solutions that align with consumer expectations and environmental priorities.”

By eliminating reliance on virgin aluminium, the ReAl® alloy reduces carbon emissions throughout the product lifecycle. Recycling aluminium saves 95 per cent of the energy required to produce it from raw materials, making this innovation a substantial contributor to sustainability. This transition of Beiersdorf’s NIVEA can in Europe in 2024 resulted in an annual CO₂ savings of 7,700 metric tons, equivalent to the carbon sequestered by over 120,000 tree seedlings grown for 10 years.

“Transitioning to an aerosol can with 100 per cent recycled content is a critical milestone in our journey towards our ambitious Net Zero targets,” said Dr. Gitta Neufang, Chief Research & Development Officer, Beiersdorf. “By partnering with Ball to advance innovative packaging solutions, this achievement not only supports our climate goals but also reflects our dedication to meet consumer expectations for responsible and high-performance packaging.”

CanTech The Grand Tour celebrates excellence in metal packaging, recognising innovations that push the boundaries of design, sustainability and performance. Ball sincerely thanks the panel of judges for this prestigious recognition and remains committed to advancing circularity through packaging innovations to support a more sustainable future. 

Note: This article has been issued by Ball Corporation and has been published by AL Circle with its original information without any modifications or edits to the core subject/data.