Ball Aerosol Packaging unveils new aluminium aerosol can printing technique

Ball Aerosol Packaging has recently announced the launch of a proprietary high-definition printing technique Eyeris, which according to the company will address the problem associated with the translation of graphics to conventional offset printing, and believed to offer photo-realistic packaging designs to aluminium aerosol customers.

This new printing technology would bring in a solution for customers who especially crave for detailed graphics to bring products to life. It will provide photo-realistic quality can design without using digital printing. The ground-breaking HD imagery will cover 360 degrees of the can, helping customers to increase consumer engagement and brand visibility.

As the personal care industry continues moving towards more natural products, Eyeris allows its customers to reflect this shift. Detailed life-like imagery, such as leaves, flowers and landscapes, can be printed on cans, allowing brands to stand out in today’s competitive retail market.

Jason Galley, director of global innovation & business development for Ball Aerosol Packaging, commented: “We know the market is clamouring for inventive solutions to create standout packaging.  There is such buzz in the industry for digital printing, and Eyeris provides the perfect alternative to achieve similar results on aerosol cans. This unique technology will transform our customers’ ability to harness the increasing power of imagery and story-telling, truly representing the next generation of aluminium aerosol printing.”

Eyeris is available across Europe, as well as North America and India.