Ardagh supplies aluminium cans for Atomic Brands new products

Ardagh Group has supplied its 12 oz. sleek aluminium cans for new cocktail beverages of Atomic Brands. Atomic Brands’ new Moscow Mule and Kentucky Mule products are packaged in Ardagh sleek cans.

Atomic Brands has expanded its Monaco’s line of premium spirit cocktail beverages with the launch of these products. These new entries and entire Monaco line of cocktail beverages are packaged in aluminium beverage cans.

"These advantages include protection from light, retaining the highest standards of ingredient integrity, as well as enjoying the best in sustainability as beverage cans are recycled at the highest rate of any other pack type, according to Ardagh Group.

Don Deubler, CEO of Atomic Brands said, "Enthusiasm for craft and artisan cocktails is an exciting consumer trend. And it's our commitment to provide Monaco consumers with a premium on-premise, bar cocktail experience in a quality package for convenience and accessibility. Aluminium cans also provide the best in package integrity, enabling the retention of very specific and satisfying taste profiles."

Claude Marbach, CEO, Ardagh Metal, North America, said: "We're very pleased to partner with Don and the Atomic team as they grow their presence in the packaged cocktail category, delivering a consistent brand and taste experience in our eye-catching Sleek cans."

"We remain excited about the growth potential of the craft cocktail category as brands seek to extend their market reach, supported by the filling, distribution and retail display economics provided by beverage cans."