Ardagh Group has delivered 250ml slim cans for a new wine can subscription service Kiss of Wine based in Germany. Ardagh Wine Can, which comes in a light and attractive pale gold, displays designs with fun names to help consumers match wines to any mood or occasion.
These wines are available through a delivery service. Kiss of Wine are delivering to Germany and the UK, and will expand to Scandinavia in early 2021. It comes in eight styles: Zesty (Riesling), Feisty (Nebbiolo), Chill (Grenache rosé), Wild (Dolcetto), Crisp (Sauvignon blanc), and Smooth (Chardonnay), with sparkling versions of Chill and Zesty finishing the list in a party mood.
“Wine drinks are so delicate that we developed a special can for wine that guarantees taste and quality,” said Adriana Escobar, Product Manager at Ardagh Group’s European Metal Beverage business unit. “We also provide compatibility testing and filling support for our Wine Can customers, all of which makes sure the organoleptic properties of the wine are preserved throughout the entire product shelf-life, with no compromise.”
Jennifer Browarczyk, co-founder at Kiss of Wine, commented: “After speaking to lots of clever winemakers and canning experts, we specifically sourced top quality wines with the acidity and freshness profiles that we knew would work beautifully when packaged in Ardagh’s Wine Cans. The 250ml format means you can try a few different styles, and match different occasions, without needing to open multiple bottles.”
Aluminium cans are logistically efficient – a 250ml can accounts for just 5% of total product weight, increasing the volume of wine a truck can carry, which in turn lowers overall transport costs.
Responses
