In a bold move that merges high design with eco-conscious innovation, Ideal Standard has launched Alu+, a cutting-edge shower system crafted from 84 per cent recycled aluminium. Captured in a stunning video by Dezeen, this latest offering is a testament to how sustainability and luxury can effortlessly coexist.
Crafted to reduce environmental impact without compromising performance, Alu+ features advanced water-saving technology that limits flow to just eight litres per minute for the hand spray and 12 litres for the overhead faucet. The system is entirely free from chrome, lead, and nickel materials often used in traditional fittings but flagged for their potential risks to water quality. Every plastic component is crafted from water-compliant polymers, while the packaging is recyclable and completely devoid of single-use plastics.
Offered in four sophisticated finishes - Black, Rose, Silver, and Bronze, Alu+ brings an architectural elegance to the shower space. Users can switch between two carefully curated water modes: the classic Rain for a revitalising rinse or the bespoke Silk Rain, which envelops the body in ultra-fine droplets for an indulgent, spa-like escape.
Designed for seamless integration, Alu+ pairs effortlessly with Ideal Standard’s wider range, including the Ceragine O taps, coordinated shower accessories, and furniture collections. In a world where design must meet responsibility, Alu+ is a stylish step toward a smarter, greener future without compromising on the everyday luxury we’ve come to expect.
Also Read: iPhone 17 Pro Max reduces 67% carbon footprint by switching back to aluminium
Responses
