
Alloy Enterprises, an investor in an additive manufacturing process for producing aluminium components based on sheets, announced the appointment of Haleyanne Freedman in the role of Director of Business Development.

Freedman will lead the company's commercial strategy, oversee the applications engineering division, generate demand, and grow the organisation's sales.
Andie Bedell, the COO and Co-Founder of Alloy Enterprises, said, "Haleyanne brings a proven track record of solving customers' most challenging technical problems with additive manufacturing."
"Her philosophy of integrating sensible and scalable solutions fits seamlessly with our engineering team, and she will be an incredible asset to our organisation."
Over the past several years, Freedman has worked in additive manufacturing, primarily in the polymer industry. As a founding member of M. Holland's additive manufacturing business segment, she helped lead the company's growth.
Haleyanne Freedman said, "The decision to switch from polymers to metals and join the Alloy team was easy."
"I've yet to see an additive technology with incredible potential and applicability for the customers I've worked with for years. There is a significant need for reliable, cost-effective aluminium components, and I cannot wait to bring this game-changing technology to market."
Freedman has worked in mechanical and polymer engineering fields with experience in a wide range of printing methods and platforms. Additionally, she is Vice Chair of Women in Manufacturing and North American Women in 3D Printing Committee Chair. A member of the Society of Plastics Engineers Additive Manufacturing TIG, she serves on its Board of Directors.
Ali Forsyth, the CEO and Co-Founder of Alloy Enterprises, said, "Haleyanne truly understands how to commercialise and scale AM. As soon as we met her, we knew she belonged to Alloy."
Nicholas Mykulowycz, the CTO and co-founder of Alloy Enterprises, said: "Haleyanne's addition to our leadership team at Alloy will help us expand into new markets and take our business to the next level."
Responses








A proud
ASI member
AL Circle Private Limited | CIN: U72200WB2017PTC221175
Registered Office: Ecospace Business Park, Block 3A, Unit 401A, New Town, Rajarhat, Kolkata, WB 700160
Corporate Office: Ecospace Business Park, Block 3A, Unit 401A, New Town, Rajarhat, Kolkata, WB 700160
© 2026 AL Circle. All rights reserved. AL Circle is not responsible for content from external sources.