Aluminium is highly recyclable. So why don't consumers see it as sustainable?

GlobalData research shows aluminium packaging faces a perception gap, with consumers associating glass far more strongly with sustainability Aluminium has a strong circularity story, but consumers are not necessarily seeing it that way. New research from GlobalData shows that only 21 per cent of consumers associate metal packaging with sustainability in alcoholic drinks, rising marginally to 22 per cent for non-alcoholic drinks. By comparison, glass received sustainability associations from 51 per cent and 50 per cent of consumers respectively. The findings, based on GlobalData's Q3 2025 survey of 21,000 people across 42 countries, reveal a significant perception gap for aluminium packaging. While the survey asked about metal rather than aluminium specifically, the findings are relevant...