WiWA-tested aluminium doors & windows brand Eternia aims for wider reach in India

Eternia, India's first WiWA-tested brand offering aluminium doors and windows made Duranium™, invented by Hindalco, is on an ambitious expansion journey across the nation. In the past three months alone, Eternia has proudly unveiled experience centres in key cities such as Indore, Gorakhpur, Kanpur, Lucknow, and Kolkata, marking a significant stride in its growth strategy.

The new experience centres

This rapid expansion of new experience centres is a testament to Eternia's unwavering dedication to its customers. By strategically extending its reach beyond Tier 1 cities, Eternia is making it more convenient for its diverse customer base to access its top-notch aluminium doors and windows. This move is a clear demonstration of Eternia's commitment to providing a seamless and satisfying shopping experience.

Each Eternia experience store is meticulously crafted to provide customers an unparalleled shopping journey. From a diverse product range to immersive experiences, these centres are designed to empower shoppers, allowing them to explore and engage thoroughly before investing.

Nehal Bazari, Head-Marketing, Eternia, Hindalco Industries Limited, an Aditya Birla Group, said, "We are on a mission to increase our footprint across the country. In the last three months, we have opened four stores and received positive responses from our customers. These stores offer our customers best-in-class aluminium doors and windows and an exceptional shopping experience. Also, there is a growing trend in the demand for luxury products beyond tier-1 cities, making it imperative for us to tap into the emerging market. As part of our Pan-India expansion strategy, we intend to open more than 100 stores this financial year."

About Duranium™                                                               

Eternia's doors and windows are not just products, they are a testament to innovation and quality. They are crafted from Duranium™, an aluminium alloy meticulously engineered by Hindalco. This groundbreaking material ensures unparalleled strength and durability, revolutionizing the viewing experience in your home with slimmer profiles and expansive vistas. 

Crafted to withstand the harshest weather conditions, Duranium™ guarantees peace of mind against extreme elements. Moreover, it's 100 per cent recyclable, reflecting Eternia's unwavering commitment to sustainability. WiWA (Wind, Water, and Air) certification underscores the resilience of Eternia's aluminium doors and windows. Designed to endure noise, dust, heat, heavy rains, and even cyclones, they provide an impenetrable shield against external forces.

Eternia's collaboration with IIT Delhi has resulted in the game-changing 'Know your WiWA© score' tool. This innovative solution puts the power in the hands of the customers, allowing them to precisely determine their ideal WiWA score. This ensures a perfect fit for their specific requirements, guaranteeing the utmost satisfaction. With this tool, Eternia is empowering its customers to make informed decisions about their purchases.