WAMI launches its range in Crown aluminium cans

An Italian water brand WAMI launches its water in aluminium cans from Crown Bevcan Europe & Middle East. The company’s new range is available in 0.44cl size.

WAMI water is available in aluminium cans from Crown Bevcan Europe & Middle East as of July 2020, further advancing the brand’s commitment to making a positive impact in the world thanks to the package format’s infinite recyclability and ability to remain within the material loop.

WAMI water is available exclusively in Italy through restaurants, bistros and cafes at the moment.

WAMI CEO Giacomo Stefanini commented: “We see our product as consistent with a contemporary vision of the restaurant business. A business which is more and more aware of the need to create a sustainable alternative to our patterns of consumption, but also focused on product design. That is why we wanted to make our can an icon of style, allowing restaurants and bars to show their customers how proud they are to be part of the WAMI Community.”

Veronique Curulla, Marketing & Business Development Director at Crown Bevcan Europe & Middle East said: “We are honored to have worked with WAMI on this project. Metal was a natural choice for the packaging substrate since its source materials are abundant and inherently circular. It is well known that once metal enters the material-to-material loop, where it gets recycled again and again, it will always be available for future use and maintain its properties forever. At Crown, we aim to build on this strong foundation and continue to educate consumers about the sustainable qualities of metal. Having an ambassador such as WAMI ensures the success of our sustainability message reaching far across the globe.”