Value creation through digital transformation

Global transformations are ever more present and increasingly large in size. New business models, emerging technologies penetrating our daily lives and new consumption patterns highly related to social, environmental and regulatory changes have stoked debate in companies worldwide. We need to innovate with purpose, have a vision focused on creating value and explore the core enablers to sustain this growth and legacy. CBA - Companhia Brasileira de Alumínio has been progressively making structured investments year in and year out and has launched DigitALL, a digital transformation program to further expedite this journey. As the name suggests, the program represents a path to be jointly followed by all, from employees to customers to the innovation ecosystem.

Fernando Varella | Downstream Products VP at cba

By way of DigitALL, CBA is looking to a future in which digitization permeates the entire business. Multidisciplinary teams are using strategic drivers with the same purpose to resolve problems and value levers in the agile model. By prototyping and testing hypotheses, the team is creating greater clarity around decision-making from an end-to-end business perspective.

Expediting digital culture is essential to make the company increasingly data-driven and agile in its fundamental processes in the digital transformation journey. Developed to manage the digital transformation program, the Innovation Office has teams in all divisions, playing a leading and influential role throughout the company, comprised of people from various departments such as IT, Business Units, Technology, Procurements, Legal, Sustainability, Human, Organizational and Financial Development as well as critical skills such as Value Management and Change Management, thereby connecting together all the Company’s operations.

At CBA, innovation in aluminium is as vital as producing aluminium. It transforms not only the way of doing business but engages every person on this journey. This is how CBA operates to provide ever better aluminium solutions that transform lives.