UK-based Marlish Waters makes quick transformation from glass to aluminium can format

Marlish Waters from the UK has launched a new 150ml beverage can for its tonics and mixers range. To be retailed by mid-June, the new glass-free aluminium format launch will focus on four of the Northumberland-based brand’s most popular SKUs – English Tonic Water, Premium Lemonade, Ginger Ale and Soda Water.

The co-founder and director of Marlish Waters, Joe Evans, notified: “Aluminium cans are infinitely recyclable and both cheaper and easier to recycle than glass. Cans also take less time to chill down in a fridge, requiring less energy to do so. Research has also shown that 150mls is the perfect quantity for a single-serve spirit and mixer, meaning no leftover mixer going to waste.”

“If you then add in that fact that we have our own on-site canning line, powered by renewable energy, canning our tonics and mixers range really was a no-brainer!” Evans added.

A range of launch offers and promotional ventures with partner wholesalers over the summer season will support the circulation of Marlish Waters’ aluminium canned beverages.

As per the observations laid down by Packaging Gateway, aluminium cans are popular in the beverage sector owing to their airtight seal and protection against oxygen and sunlight.

Established in 2013, Marlish creates its flagship drinks from spring water originating at the Marlish Farm. The products are packaged at the source to reduce the brand’s environmental footprint, and the company also has an ever-growing tree-planting initiative.

International data analysts are sure that aluminium use in packaging innovations might propel a circular economy in the non-alcoholic beverage sector since aluminium is infinitely recyclable and green aluminium requires 95% less energy than primary aluminium production.