Rolls-Royce Phantom VIII with all-new aluminium architecture to be revealed in July, 2017

<p>Rolls-Royce has announced that the all-new eighth-generation Phantom will make its world debut on July 27, 2017. It will be revealed at the British luxury marque&rsquo;s &lsquo;The Great Eight Phantoms&rsquo; Exhibition in Mayfair, London. The BMW-owned brand will showcase all the previous seven generations of this legendary nameplate at the upcoming event.</p> <p style="text-align: center;"><img style="vertical-align: middle;" src="http://www.alcircle.com/uploads/images/rolls%20royce.jpg" alt="News" width="517" height="226" /></p> <p>This nameplate saw the light of the day in the year 1925 when Phantom I was launched. Out of all generations of the Phantom, it was the outgoing seventh-gen model that was conceptualised under BMW&rsquo;s ownership. And it rolled off from the Rolls-Royce&rsquo;s new home &ndash; bought post the acquisition by BMW &ndash; in Goodwood, West Sussex. The production of the Phantom, which was introduced on January 1, 2003, was ceased on December 31, 2016.</p> <p>Last year, in July, Rolls-Royce revealed the first-ever picture of the upcoming eighth-gen Phantom. Back then, it had showcased the 2018 Phantom&rsquo;s new aluminium chassis, which will also be used by RR&rsquo;s future models, including its first-ever, much-anticipated SUV, presently codenamed Cullinan. That&rsquo;s all we know about the Phantom VIII so far. That said, Rolls-Royce has allegedly teased the Pantheon grille of the eight-gen model in the teaser video of the upcoming exhibition.</p> <p>{googleAdsense}</p> <p>The seventh-gen Phantom became the harbinger for the then future models from the automaker as it kick started Rolls-Royce's modern era reincarnation. In the same vein, the all-new Phantom will demonstrate the future of RR, including new lightweight aluminium architecture.&nbsp;&nbsp;</p>