Realme has entered the Indian budget smartphone market with its latest offering, the Realme NARZO N63, featuring a premium vegan leather design and leading-edge specifications. Available in three variants—premium vegan leather, sparkle design, and aluminium camera deco—the device offers a sleek 7.74mm ultra-thin design in two colour options: Leather Blue and Twilight Purple.
This new device boasts a 90Hz display and supports up to 45W fast charging, ensuring a smooth and efficient user experience. Additionally, Realme has officially announced the launch date for its upcoming Realme GT 6 in India, set for June 20, 2024, further solidifying its presence in the smartphone arena.
The global smartphone user base has been on a steady rise, increasing from 3.73 billion in 2020 to 4.74 billion in 2022. This growth can be attributed to the availability of affordable smartphones and improved internet connectivity worldwide. However, there was a slight dip in 2023, with the number falling to 4.64 billion. This could be due to market saturation in certain regions or economic factors impacting consumer purchasing power, indicating the need for continuous market analysis.
Throughout the year, Realme has consistently disrupted the market with several new smartphone releases. The brand has been relentless in its innovation efforts, from the Realme 12 Series Pro to the Realme NARZO series and the Realme P Series. Further enhancing user experience, the Realme NARZO N63 is equipped with Riding Mode, AI Noise Reduction Call, Mini Capsule 2.0 for quick notifications, Air Gestures, Dynamic Button, and UltraBoom speakers.
As per AL Circle’s “Global ALuminium Industry Outlook 2024” report, the smartphone market is projected to rebound in 2024, returning to its 2022 peak of 4.74 billion users. The forecasted growth rate from 2023 to 2024 is approximately 2.15%. This anticipated resurgence could be attributed to several factors, such as introducing innovative features, technological advancements, or recovery from economic downturns.
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