
This September marks the 46th annual "Quality Month" in the country, and Ningdong Aluminium Branch of State Power Investment Qingtongxia Aluminum Co., LTD. (referred to as Ningdong Branch) is utilizing the "Quality Month" activity platform to encourage all units to adopt advanced quality management methods and actively engage in mass quality activities such as QC teams, quality trustworthy teams, and innovation studios.

The objective is to stimulate employees to participate in quality improvement and innovation, strengthen the quality and technical training of production personnel, and enhance the quality awareness of all staff.
As a veteran electrolytic aluminium enterprise with an annual capacity of 570,000 tons of electrolytic aluminium, Ningdong Branch sells most of its aluminium liquid to nearby units due to its high-grade and low impurity content, making it well-received by customers who continue to place export orders.
Ma Zhongshan, Deputy Director of the Ningdong branch production technology department, exclaimed: "In recent days, we have closely focused on the theme of 'Quality Month' and vigorously carried out quality month publicity through TV, radio, electronic screens, websites, posters and other carriers to spread quality stories, sing quality voices, and let employees establish the correct product quality orientation."
To keep up with the market and maintain its reputation, the Ningdong Branch has implemented mechanisms, optimized the environment, gathered talented individuals, activated innovative ideas, and deeply tapped innovation potential. The company attaches great importance to innovation-driven development and product quality improvement management by vigorously promoting QC group innovation, rationalization suggestions, "open the list" activities, and extensive mass quality management promotion activities.
Ningdong Branch has also actively pursued innovation in production, equipment, management, and other areas. The company has formulated and implemented the "Qingtongxia Aluminum Co., LTD. Ningdong Aluminium Branch of Scientific and Technological Innovation Management Regulations" innovation policy to encourage innovation teams, QC teams, technical experts, and production units to combine the theme of safe production, increase production and reduce costs, and reduce labour intensity. The company focuses on the key economic indicators of production and site safety and other urgent improvement links to carry out technological research and scientific and technological innovation, playing an important supporting role in achieving high-quality development of enterprises through scientific and technological innovation.
General Manager and Ningdong branch deputy Party secretary, Qiao Ronglai, remarked: "We will take this' Quality Month 'as an opportunity to vigorously promote quality awareness, start from the source, increase raw material quality acceptance and production quality control, enhance brand competitiveness and value, and contribute to building a first-class electrolytic aluminium enterprise."
Ningdong Branch's efforts have been recognized with six excellent quality management groups of China Non-ferrous Metals Industry Association, 22 patents, and an excellent production award in this year's quality trustworthy team selection of the non-ferrous metals industry.
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