28 JULY 2011business-standard.com
Metal wars
Edited by : AL CIRCLE
1 min read
Tatas, Birlas fight for share of luxury auto market
Tata’s steel and Birla’s aluminum are vying for supremacy over the global can and luxury auto space, in a fight that is only going to get more heated.
As we speak, two giants are girding up for what is slated to be a major confrontation over lucrative chunks of businesses that neither party can afford to ignore anymore. What’s more, they have already drawn up plans to mount incursions into each other’s territories, hoping to come away with valuable bounties.
As Indians and Chinese guzzle more sodas and Europe increases its consumption of high-end luxury sedans, two behemoths of Indian industry—Tata Steel and Birla Group’s flagship firm Hindalco, along with their global group companies—are poised to duke it out over the valuable can and luxury car market.
Tata’s steel and Birla’s aluminum are vying for supremacy over the global can and luxury auto space, in a fight that is only going to get more heated.
As we speak, two giants are girding up for what is slated to be a major confrontation over lucrative chunks of businesses that neither party can afford to ignore anymore. What’s more, they have already drawn up plans to mount incursions into each other’s territories, hoping to come away with valuable bounties.
As Indians and Chinese guzzle more sodas and Europe increases its consumption of high-end luxury sedans, two behemoths of Indian industry—Tata Steel and Birla Group’s flagship firm Hindalco, along with their global group companies—are poised to duke it out over the valuable can and luxury car market.
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