Lo Bros initiates sustainability drive: One Not Soda aluminium can extracts two plastic bottles from ocean bed

Beverage makers Lo Bros taking into account the sustainability factor has launched their latest product in a new aluminium packaging option, which is 100% recyclable and eco-friendly. Not Soda will now be available in aluminium beverage cans and it has been created with the notion of discarding the application of single-use plastic packaging solutions. 

Australian supermarket chains like Ritchies and Drakes are eager to hold on to the brands initiative wherein they have decided to store Not Soda in their stores. The best part behind the elaborate scheme can be explained in very few words; for every can that gets sold, two plastic bottles would be extracted from the ocean bed, which in the long run might yield extraordinary results.

This is a perfectly placed initiative that will lower the carbon content and purify the planet of plastic waste. Ritchies and Drake have collaborated with Lo Bros to shed some light on this programme and to extract two million plastic bottles from the ocean bed by 2025.

Unlike aluminium which is infinitely recyclable and not toxic to the soil, plastic is very hard to dissolve and can exist for ages, clogging the flow of water bodies and endangering marine lives. The transformation to aluminium cans, therefore, is required to uplift the environmental standards globally.

From this week onwards, Lo Bros’ Not Soda will be stacked at more than 130 Ritchies’ and Drakes’ stores all around the country. The company mainly supplies its flagship beverages to New Zealand, Australia and the UK.

This drive will also make the regional people more conscious about their surroundings, plus it is always great to know that a simple act of buying aluminium cans has the potential to cause something huge with considerable environmental impact.

Lo Bros claims: “Every year, up to 34 billion plastic bottles enter the ocean. In Australia, 75% of all beverage aluminium cans are collected for recycling. Unlike plastic which can only be recycled one to three times before degrading and sent to landfill, aluminium is infinitely recyclable.”

The plan to remove plastic waste from ocean beds, i.e. two bottles or their equivalent weight in exchange for one can sold, will be accomplished with the help of the organisation Seven Clean Seas. It is a Singapore-based start-up focusing on cleansing marine environments worldwide. Mainly operating in Malaysia and Indonesia, this is a huge opportunity for the enterprise to come in contact with the opposite hemisphere, where companies have ample budgets to carry out environmental programmes efficiently.

Australian businessman and the founder of Lo Bros, Didi Lo, has registered on a mission to push the beverage industry into turmoil with this bold yet environment-conscious move.

Lo Bros’ founder, Didi Lo, exemplified: “We are very proud to announce the launch of Lo Bros Not Soda. Lo Bros Not Soda is not soda like you know it. It tastes like the best sodas you’ve tasted while being Zero Sugar. But most importantly of all, every can of Not Soda directly addresses the environmental crises being created by the soda industry.”

Michael Connolly, the General Manager of Merchandise and Marketing - Drakes, commented: “As leaders in the retail industry, we have a responsibility to be a part of the change for good, and this is a soda our consumers can feel good about. It’s not only zero sugar, but it contributes to saving our seas at a time when climate change is a global emergency.”

The CEO of Ritchies,  Fred Harrison, quoted: “Connection to our community has always been front and centre for us. We know this mission is something our customers will be excited to get behind, as are we.”

“‘The Power And The Passion Report’ revealed that the hot-button topics of most concern to Australian consumers are our oceans, climate change, and plastic waste. And the onus is on businesses to tackle these issues. In the lead up to the season of excess, Australians can take meaningful action by purchasing products that make them feel good,” Lo Bros added.

The co-founder of Seven Clean Seas, Tom Peacock-Nazil, notified the public: “Partnering with Lo Bros Not Soda will generate tons of positive environmental and social impact whilst giving the existing soda market the disruptive shove it needs in the right direction. Not only is the product designed for recyclability and true circularity, given today’s infrastructure, but some of its profit is allocated to cleaning plastic pollution from our oceans.”

Lo Bros' Not Soda will be available in the following flavours: Lemon, Pink Grapefruit, Raspberry and Orange. They have a fresh and fizzy taste which appeals to the Australian crowd and will be available widely from now on in Ritchies’ or Drakes’ independent supermarket outlets.