i2r to launch aluminium foil tray at Packaging Innovations 2019 show

 i2r Packaging Solutions,  a manufacturer of a comprehensive range of aluminium foil wrinklewall and smoothwall containers, has unveiled an innovative aluminium smoothwall product for  the food packaging industry. 

The company will launch i2r Ultra™ at the forthcoming Packaging innovations show at the NEC, Birmingham on 27-28 February.  The aluminium tray uses a new style of embossing to increase stress resistance thereby reducing the gauge, price point and environmental impact.

i2r partnered with Wolverhampton University to progress the detailed and complex project, utilising finite element analysis prediction software. The specialist rib and base configuration provides an increase in structural strength and delivers a reduction in weight. It also features an Alu recyclable logo and a ‘rinse & recycle’ message, to promote aluminium recycling.

“With i2r Ultra™, we have achieved a weight saving on an infinitely recyclable product and increased the strength over other competitor products,” said Jon West, i2r’s Commercial Director.

“As a market leader, our abilities to innovate are well known. This design shows that we are working hard to address environmental concerns, whilst at the same time offering further innovation and commercial choice by increasing strength and offering the product at a reduced price point against comparable containers. We are really excited about this new range and the benefits it has to offer.”

The company will launch i2r Ultra™ with 8  foil containers alongside its existing smoothwall range. It will make afurther investment in new tooling to expand the range

“We welcome customers to contact us to discuss the project in more detail and we’ll act on their requirements. In complementing our existing products, it is technically possible to incorporate this design throughout the whole i2r smoothwall range,” said West.