Harley-Davidson reveals project livewire™, the first electric Harley-Davidson motorcycle

In the wake of the major automobile manufacturers, the renowned motorcycle icon currently is working on the development of its new “Project Livewire” electric mount.

Jacques Internoscia, Director, Strategic Programs at AAC said “In that the electrification of vehicles = less weight, the new electric motorcycle will contain a significant amount of aluminium.” In this case, the aluminium will allow Harley-Davidson to meet its objectives for weight, structural integrity and corrosion resistance.

Harley-Davidson launched Project LiveWire– the first Harley-Davidson® electric motorcycle in June 2014. Select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

“Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company.

Spurred by this heritage, the Project LiveWire Experience invites customers to test ride, provide feedback and learn more about the story of the motorcycle. Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through Jumpstart – a simulated riding experience. A 2014 U.S. tour – kicking off with a journey down Route 66 – will visit more than 30 Harley-Davidson dealerships through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe.

Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders along the Project Livewire Experience tour.