
First Partners, a full-service communications consultancy, has bagged the public relations mandate of Vedanta Limited- aluminium & power business.
The company’s aluminium operations have operational smelters at Korba (Chhattisgarh) and Jharsuguda (Odisha) and an alumina refinery at Lanjigarh (Odisha). Vedanta’s commercial power generation business is located across India.
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The consultancy remit spans corporate communications and brand PR support for the company’s Aluminium and Power business units in Odisha, Chhattisgarh and Punjab including the corporate office in the National Capital Region (NCR).
The PR mandate followed thorough evaluation rounds involving a multi-agency pitching process, reported prmoment.in.
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