The official importer of BMW Group vehicles in Abu Dhabi and Al Ain, Abu Dhabi Motors (ADM), launched the all-new BMW 7 Series and BMW i7.
The new BMW 7 Series has been redesigned in a highly contemporary manner and is packed with a variety of cutting-edge innovations, opening a new chapter in the history of the famous model that made its debut 45 years ago.
The innovative all-electric BMW i7 will be available alongside the daring new 7 Series. The cutting-edge i7 offers sustainable transportation alternatives thanks to responsible material sourcing and a charge range of up to 625 kilometres. This includes utilising aluminium with the brand name CelestiAL, produced by Emirates Global Aluminium using solar power.
The new BMW 7 Series is offered in the UAE as a conventional or battery-electric vehicle, driven by an open technology approach. Regardless of the powertrain a client chooses, they will enjoy the highest levels of sophistication, comfort, and performance, all of which are defining characteristics of the BMW brand.
The Ministry of Energy & Infrastructure and BMW Group Middle East agreed to develop the electric vehicle charging network throughout UAE federal roads and destinations as part of their shared commitment to bringing sustainable mobility to the UAE.
His Excellency Yousif Alali, the Assistant Undersecretary for Water, Electricity & Future Energy Affairs, UAE Ministry of Energy and Infrastructure, commented on this milestone, "I want to first congratulate Abu Dhabi Motors on the arrival of the new BMW 7 Series, including the all-electric BMW i7, supporting our green mobility program as we aim to increase the number of electric vehicles in the country.
“As a part of our efforts towards supporting the UAE's net-zero strategy, we are also looking forward to our partnership with BMW Middle East to expand the electric vehicle charging network in the country and unify our efforts."
Dr Hamid Haqparwar, the Managing Director of BMW Group Middle East, said, "The arrival of the new 7 Series to Abu Dhabi is a big milestone for the new chapter of BMW's luxury segment. Together, the new 7 Series and the electric i7 signal an exciting new era of sustainability, technology and design.”
“We are also honoured to announce the partnership between the Ministry of Energy & Infrastructure and BMW Group Middle East to expand the electric vehicle charging network across the UAE. As part of our commitment to bringing sustainable mobility to the country, I am confident this partnership will steer us towards the right direction and accelerate the adoption of zero-emission vehicles."
Syed Faiz Karim, the General Manager at Abu Dhabi Motors, said, "We were thrilled to launch the new BMW 7 Series and the BMW i7 in Abu Dhabi. The BMW 7 Series is a model with a deep heritage – both here in Abu Dhabi and worldwide. Along with presenting the latest line-up of BMW's luxury segment, we are proud to play a key role in ushering in this new era of luxury for our customers."