Dubal-Emal to exhibit jointly at "ALUEXPO 2013"

Well-positioned geographically to serve the growing markets in Eurasia, Dubai Aluminium ("DUBAL") and Emirates Aluminium ("EMAL") - the two primary aluminium smelters in the UAE that sold a total of 1,839,419 tonnes of cast metal products worldwide in 2012 - will exhibit jointly at the 3rd Aluminium Technologies, Machinery and Products Trade Fair ("ALUEXPO 2013"), taking place in Istanbul, Turkey from 3 to 6 October 2013.

Khalifa Industrial Zone Abu Dhabi ("KIZAD"), of which EMAL is the anchor tenant, will also have a display on the combined DUBAL-EMAL stand.

"Given the UAE's convenient geographic location, and the strong relationships already established within Turkey, we are confident that DUBAL-EMAL can play a growing role in greater Eurasia," explains Nasser Zainal (General Manager: Marketing & Sales — GCC & Middle East). "Building on our legacy of selling foundry alloy to manufacturers of automotive parts in the region, we are particularly keen to grow our market share in the manufacturing and construction sectors by highlighting products such as billet for use in construction, industrial, transportation and forging in automotive industries. Accordingly, our exhibition stand will focus on the two individual businesses as well as our combined portfolio of premium purity, high quality value-added products, which comprises high purity sow and ingot, extrusion billet, foundry alloy, busbar and anode bar, and sheet ingot."

According to the organisers, ALUEXPO 2013 provides an ideal forum for this purpose. The exhibition and associate symposia will showcase products and the latest technologies, thus highlighting the present and future scenario of the global and regional aluminium industries. Moreover, the event is expected to bring together the leading names in the aluminium industry from around the world.

"ALUEXPO 2013 is DUBAL-EMAL's second participation at this biennial forum, having exhibited previously at ALUEXPO 2011. Our repeat involvement is a clear indicator of our keen interest in expanding our business reach in Turkey specifically, which is becoming an important centre of the global aluminium sector. Accordingly, we plan to meet with existing and prospective new customers. In addition to marketing DUBAL and EMAL's products to these key audiences, we will also promote DUBAL's in-house developed, proprietary DX and DX+ Reduction Technologies that have been implemented on an industrial scale at EMAL Phase I and Phase II respectively," says Zainal.