Coca-Cola launches coffee in cans in the United States
Coca-Cola has announced the newest creative extension of the Coca-Cola Trademark in the United States. Coca-Cola with Coffee is available in three signature flavours – Dark Blend, Vanilla and Caramel and contains 69 mg of caffeine per 12-oz. can. The company has also launched Coca-Cola with Coffee Zero Sugar in Dark Blend and Vanilla varieties.
Coca-Cola claims the range is the new “refreshment coffee” category and “sips like a Coke and finishes like a coffee”.
“We’re focusing our innovation efforts on doing what Coca-Cola has always stood for and does best – which is to deliver emotional and functional uplift – in bigger, bolder, more differentiated ways,” said Brandan Strickland, brand director, Coca-Cola Trademark.
“Coca-Cola with Coffee is a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up we all want, especially in today’s work-from-home environment. We’re fulfilling this need state and occasion in a uniquely Coca-Cola way.”
Coca-Cola has collaborated with Walmart and DroneUp to bring the new product in Coffee County, Ga. Consumers who live within a one-mile radius of the Walmart Supercenter in Coffee County can opt-in to have new range delivered safely via drone delivery.
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