Ball Corporation, a leader in aluminium beverage packaging, has launched recyclable Ball Aluminium Cup at major retailers in all 50 US states. Aluminium cup will be available in more than 18,000 food, drug and mass retailers, including Kroger, Target, Albertsons, CVS and others.
"Ball has a long history of being a brand that people trust, and we are excited to reenter the B2C market with the retail rollout of the innovative and infinitely recyclable Ball Aluminum Cup™," said Dan Fisher, President. "As a company, we are relentlessly focused on enabling the circular economy and finding new ways to help solve the packaging waste crisis with aluminum beverage packaging. We look forward to working with our retail partners to continue advancing this mission."
Ball aluminium cups is already available in select retailers, restaurants, and major sports and entertainment venues such as Ball Arena in Denver, SoFi Stadium in Inglewood and Allegiant Stadium in Las Vegas.
"The Ball Aluminum Cup™ is a truly innovative product that has the potential to advance sustainability and reduce plastic waste at gatherings big and small," said Sebastian Siethoff, General Manager, Cups. "As we expand the cups' availability to major retailers nationwide, we are seeing very strong consumer adoption and performance in the marketplace as we are launching this new, exciting product line. We are excited to expand the cups' footprint and continue driving meaningful sustainable solutions for customers and consumers."
Ball developed the aluminum cup to meet growing customer and consumer demand for sustainability. Ball is manufactured at its dedicated cups manufacturing facility in Rome, Ga. The cup is available in 20-ounce and 16-ounce formats.
Ball worked with Seed Strategy, a Burke Inc. innovation and brand strategy consultancy, on the national advertising campaign for the retail rollout.
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