Ball Corporation, the world's leading provider of innovative and sustainable aluminum packaging, and Anheuser-Busch, an American brewing company, has reportedly teamed up to bring the infinitely recyclable Ball Aluminum Cup™ to guests at Big Game on February 13, 2022, at SoFi Stadium in Los Angeles. This partnership represents commitments to advancing sustainability in the aluminum industry.
Ball designed the lightweight, infinitely recyclable aluminum cups to bring beverage packaging circularity to sports and entertainment venues in response to the growing demand for more sustainable products.
The cups will be available at Big Game, Halftime Show, and the Bud Light Super Bowl Music Fest in three sizes – 9-ounce, 20-ounce, and 24-ounce. For all those fans who will cheer from home, the cups will be available for purchase on Amazon and in select grocery retailers and mass retailers like Kroger, Target, Walmart and more.
Angie Slaughter, Vice President of Sustainability Procurement at Anheuser-Busch, said: "At Anheuser-Busch, we are always looking for new ways to use our capabilities and scale to enable a circular economy and help create a future with more cheers. We are committed to having 100% of our packaging made from majority recycled content or be returnable by 2025 and through this continued partnership with Ball, we are excited to once again bring a more sustainable packaging solution to sports fans at this year's big game."
Dan Fisher, President and CEO-elect at Ball Corporation, commented: "With its vast influence and reach, sports and entertainment has the power to be a true vehicle for change. At Ball, we're committed to partnering with venues, teams and players to make a difference on sustainability by increasing use of infinitely recyclable aluminum beverage packaging, strengthening in-venue recycling, and educating fans on how they can live more sustainably. We look forward to teaming up with Anheuser-Busch and Bud Light for the third time to bring fans a more sustainable way to enjoy their favorite beverage at the Big Game."
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